If you open a laundry designed just for cleaning white clothes you’d better think carefully before naming it. As this video shows, the whole thing could go horribly wrong.

In case you haven’t already realized, the truth is that this is nothing more than a spoof. The whole thing having been put together by a sketch comedy group.

It works so well because it looks so real. You watch the first ad thinking it’s actually a commercial on local U.S. television for a well-meaning but ignorant laundry.

The final reveal, that the place is now called Uncle Tom’s Laundry is genius. For those who don’t know, Uncle Tom is a derogatory term for someone complicit in their own racial persecution.