Wow, this is a really, really, REALLY strange commercial. I can’t determine if it is modern day or something straight out of the 80s, but either way this is one strange marketing push.

Talk about advertising straight to the kids! These kids will totally think that this super hero underwear will magically transform them into their favorite super heroes, from He-Man to Transformers (ok, it must be from the 80s then).

Am I the only one that finds this a little disturbing? We keep talking about how the early episodes of Sesame Street are inappropriate for today’s children, and now we can say commercials from the 80s are too.