“At least by the standards of this sometimes relentlessly predictable awards show, this will be a year of change at the Emmy Awards, with many first-time nominees populating several major categories.
“The race to the nominations had been fiercely competitive.
“To secure Emmy votes, networks and studios went on a lavish spending spree in recent months to market their offerings at a moment when there are more TV shows than ever.
“Many Hollywood executives said that award-jockeying for the Emmys, once a relatively sedate affair, now rivals Oscars campaigning.”
Read more at NY Times