“A RAPID weight loss meal plan which can strip 10kg in two weeks sparked a bidding war on Tuesday night’s Shark Tank, with the creators laughing all the way to the bank.
“Be Fit Food, founded by clinical dietitian Kate Save and bariatric surgeon Dr Geoff Draper, was born out of the pair’s frustration with clients using “shake diets” to attempt to lose weight before surgery.
“The company sells tailored, prepackaged meals based around the ketogenic diet — high fat, moderate protein, low carbohydrate — which forces the body to rapidly burn fat.
“Unlike competitors such as Lean Cuisine and Weight Watchers, Be Fit Foods claims to be the only company in the market that uses a “science-first” approach, starting with the required formula of macronutrients and working backwards to create the recipes.”
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