“Moral watchdogs in the US have launched a furious attack on the debut trailer for much-hyped erotic romance Fifty Shades of Grey, arguing that the film normalises sexual violence.

“Morality in Media said the movie cultivated a rape culture which was now permeating US society.

“‘With the popularity of this book, mainstream opinion-makers (like Oprah, the Today Show and Broadway) are telling the public (especially youth) that humiliation, degradation and torture in sex is normal and to just give it a try,’ said the Washington-based group.”

- The Guardian

Because we all knew this was going to happen the moment the trailer for the movie was released.