Women who have curves now have hope for finding some denim jeans that fit properly. However, if you can’t afford to spend over $100 for a pair of jeans, then you’re out of luck.

Basketball player Magic Johnson’s wife, Cookie Johnson, has launched her new line of designer jeans for curvy women.

But, as it usually goes, if you’re curvy and want to look good, then you have to have the money to spend.

While it may be all kinds of golden sunshine at the moment for the brand, Levi’s is kicking the competition up a notch by setting its sights on being the most environmentally friendly jeans producer.

Will CJ rise to the challenge?