Happy couple and new parents Beyonce and Jay-Z have released the first pictures of their new bundle of joy, Blue Ivy Carter. With those big eyes and a full head of hair, she’s already a media darling.

Five photos of the new baby were released on Tumblr – at http://helloblueivycarter.tumblr.com/ – and has a picture of Blue with each happy parent.

According to CBS News, “Beyonce and Jay-Z are the latest celebrities to shun big bucks from the tabloid press for exclusive rights to baby pictures and instead post the photos on a public website for free.

Mariah Carey and Nick Cannon debuted their twins in the same way last year.”