“A Gillette advert which references bullying, the #MeToo movement and toxic masculinity has split opinion online.

“The razor company’s short film, called Believe, plays on their famous slogan “The best a man can get”, replacing it with “The best men can be”.

“The company says it wants men to hold each other “accountable”.

“Some have praised the message of the advert, which aims to update the company’s 30-year-old tagline, but others say Gillette is “dead” to them.

“The ad has been watched more than 2 million times on YouTube in 48 hours.”

Read more at BBC