Okay. So this is a thing.
“When the holiday was founded in 1916, trick-or-treating hadn’t become popular, and there was no autumn revenue boost to the candy industry.
“That’s why the National Confectioners Association created it. It became known as Sweetest Day in the 1920s.
“Herbert Hoover, a future president, who was first director of the U.S. Food Administration, didn’t like the holiday at its outset because the country was conserving sugar in the midst of World War I.
“Sweetest Day never gained as much ground nationally as it did in the Great Lakes region. The main states that celebrate sweetness are Illinois, Indiana, Michigan, Ohio, and Wisconsin.”
Read more at Daily Journal