Watch The Truth About Black Friday Video | Buy It All

29 sec read

This was a lot more educational than I was expecting.

“You tell yourself you’re just going to run in for that one thing, and you come out pushing a red cart full of all the things you didn’t even know you needed (but now can’t live without).

“For most of us, this is just called a Target run, but the phenomenon also goes by another, more scientific name. As Refinery29 reports, its called the “Target Effect,” and it isn’t just happening to you, mama.

“Dr. Kevin Chapman, a psychologist (and Target shopper himself) tells Refinery29 that attention to detail (and excellent hiring) when it comes to design is one reason you find yourself loading the trunk with Target bags when you just meant to run in and grab toilet bowl cleaner real quick.”



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