Watch Why Do People Join Cults? Janja Lalich Animated TED Talk Video

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People throw around the word ‘cult’ pretty easily these days, but exactly what is a cult and why do people join in?

“Today, there are thousands of cults around the world.

“Broadly speaking, a cult is a group or movement with a shared commitment to a usually extreme ideology that’s typically embodied in a charismatic leader.

“But what exactly differentiates cults from other groups – and why do people join them?

“Janja Lalich describes how cults recruit and manipulate their members.” – YT

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