This is the commercial for Dermablend by L’Oreal. It features Zombie Boy, who is apparently a fashion model (I’ve never heard of him) with tattoos covering his whole body. And it is a stroke of genius.

Am I the only one who doesn’t think ‘Zombie Boy’ is some kind of genius? Sure, he struck lucky and made it as a model thanks to his tattoos, but that’s hardly a skill now, is it. If anything the tattoo artist deserves the credit.

What if ‘Zombie Boy’ hadn’t made it as a model? He would never be able to work in a normal job, unless he covered his whole body with the Dermablend Leg and Body Cover and Tattoo Primer he’s advertising. Oh wait, it all fits.

Having said all that the commercial is very clever. It shows what the product being advertised can do, and does so in a way that ensured the video would go viral online. Clever L’Oreal.