The new iPad can be used in many different ways. But until now this wasn’t one of the ways I envisioned it being used.

Stockholm may not be the capital of Europe, or Silicon Valley, but it does have a lot of qualities that make it a good place to live and do business.

Not that I’ve ever been there, you understand. It’s just that these guys do such a good job of talking their city up that the capital of Sweden suddenly looks like the place to be.

Most of this display is easy to see through, with each iPad playing a video that fits in with the rest. But it’s still an example of impeccable timing and fun showmanship.


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