If you have an important message you want to impart on people then don’t lecture them, instead make a PSA video so awesome that it goes viral on the InterWebs.

That’s what Melbourne Metro Trains did with this video. Titled Dumb Ways To Die, it reminds people that they need to be careful while using the transport network.

The song is brilliant, being one of the most catchy I have heard all year. If you’re not humming the tune or singing the chorus after watching this clip then you may need to clean your ears out.

The name of the band is Tangerine Kitty, comprised of Ollie McGill from The Cat Empire and Emily Lubitz of Tinpan Orange. The animation is by Julian Frost from Barrel Of Monkeys.

They all deserve to have their names up in lights for this gem.