Look At This Instagram! You probably should do while you still have the chance, as the photo-filter, photo-sharing service faces a serious threat to its popularity.

This video shows a parody of the God awful Nickelback song Photograph. It replaces photograph with Instagram, and features a couple of jokers mocking the kind of pictures posted by the average Instagram user.

It’s a hilarious parody, but it’s also timely thanks to the recent changes made to the Instagram Terms of Service. The instant implication of the new rules were that Instagram could use any photo for advertising purposes, without telling the user.

However, Instagram CEO Kevin Systrom has insisted this was never the plan. It remains to be seen what the fallout from all this will be, and whether it adversely affects the number of people using Instagram or not.