The Old Spice commercials from the past few years have pushed the boundaries when it comes to our idea of what an advert should be.
But this latest one, featuring Terry Crews drilling his way to Brazil and beyond, takes the insanity to a whole new level.
We start off with Crews being pieced together before drilling his way through the ground into Egypt. Then an office. Then a snowcone. Before he finally lands in Brazil.
That isn’t the end of the madness though, as a pineapple explodes, and Crews finds himself on the Moon. The commercial ends with his spinning head sailing past the camera.
I don’t remember taking hallucinogenic drugs, but this Old Spice commercial has convinced me I have done.