This video shows a brief demonstration of the new BlackBerry Q10, a handset sporting the BlackBerry 10 operating system.

The biggest problem facing BlackBerry is surely the size of the screens on all its new phones. The handsets themselves aren’t huge, and then the keyboard takes up half of the available space. Leaving little room for the screen.

Smartphones are trending towards getting larger, with phablets such as the Galaxy Note, and even Apple increasing the size of the iPhone. And yet BlackBerry is going the other way.

BlackBerry 10 looks great, and the new hardware powered by the redesigned operating system also looks great. However, I fail to see how the company or the brand is going to recover from this point.