The new James Bond film, Skyfall, is out soon, which means the promotional push for the latest installment in this long-running series has begun in earnest.

This video shows a viral video ad for the movie, with train passengers given the opportunity to win tickets to see Skyfall if they can get from one platform to another within 70 seconds.

This challenge would be a lot easier if obstacles other than the distance weren’t artificially placed between the two vending machines. But winning tickets is never made easy.

I’m looking forward to seeing Skyfall, and this video has helped build the excitement a little. Having the iconic Bond theme tune playing throughout was a masterstroke.