Whether you want to sell a product or a service, you know that you have to make sure that you get your audience’s attention. One of the best ways to do that is with low-brow humor, and even if you don’t care for it yourself, it is worth pointing out that it has been working for advertisers for literally centuries!
For example, think about your response when it comes to babies. We’re hardwired to think that babies are adorable and cute, and putting one in your advertising is a good way to draw the eye. This is especially true if you are hitting a demographic that is full of parents or people who will be parents very soon.
Don’t forget that you can play off animals in the same way. Whether the animals in question are acting like humans, outsmarting humans or simply associated with your project, you can use them to get you the attention you require.
From: Top Marketing Schools