“In 2010, dozens of people gathered in a Brooklyn art gallery to smell each other’s unlaundered t-shirts.
“This was no fetish party, but an attempt at seduction through smell.
“The premise of the “Pheromone Party” was simple: unzip one of the many numbered bags containing someone else’s previously worn t-shirt and take a sniff.
“If you like what you smell, a date with the owner could be on the cards.
“This olfactory outing was a success, and subsequent Pheromone Parties have now been held in Los Angeles and London.
“According to one magazine, they are for people “hoping to find love using their sense of smell and faith in science”.”
Read more at BBC
