Animated Amazon Prime Day Advert Video | Dazzling Deals To Last All Day On July 12

Amazon Prime Day is back, with the online retailer hosting its second annual day of deals. Amazon Prime Day is being held on Tuesday, Jul 12, and there should be bargains galore for those keen to seek them out.

Last year’s Amazon Prime Day was a mixed affair. Amazon claims sales were solid enough, but deals on offer failed to live up to the hype.

Amazon saw Prime Day as a second Black Friday, just in July rather than November. However, some tech sites reported that last year’s event seemed more focused on getting rid of old stock.

Let’s all hope Amazon Prime Day 2016 is more worthy of the hyperbole being lavished upon it.