There are various ways to market a movie. There are trailers, posters, billboards, interviews with the stars, etc. But these are a little dull and underwhelming.

In order to market Pokemon detective Pikachu, Warner Bros. uploaded the movie in its entirety to YouTube. Don’t believe me? Then click Play…

OK, so this isn’t actually the Pokemon Detective Pikachu movie in its entirety. Instead, it’s opening 30 seconds of the film followed by Pikachu dancing for 1 hour, 40 minutes.

This is an epic troll, and one which is bound to have helped Pokemon Detective Pikachu gain a few more viewers.

I’m still not sure I’ll watch it, but I take my hat off to Ryan Reynolds regardless.