Flipkart Suffers Bad PR On The Big Billion Day Video | Founders Talk About Ambitions

26 sec read

Indian online retailer Flipkart was hoping to impress everyone with a mega sale it called The Big Billion Day. Unfortunately, things didn’t quite go according to plan.

This video shows Flipkart founders Binny Bansal and Sachin Bansal talking a few months ago about receiving $1 billion of investment capital, and their hopes that Flipkart will one day be worth $100 billion.

The problem with The Billion Dollar Day was customers calling out the company for employing clever tactics to boost sales. These include marking up prices before cutting them and listing items that are out of stock.

The Billion Dollar Day turned into a bit of a PR disaster for Flipkart, but people tend to have short memories when it comes to this sort of thing.

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