Even I, a card-carrying member of the geek fraternity, find the whole idea of unboxing videos slightly ridiculous. Who cares how a gadget is packaged up? The only thing that matters is how it is to use.
This video mocks unboxing videos, with a guy pretending to open an Apple Watch package. He gets a little more than he bargained for, and no new smartwatch to play around with.
Apple is launching its new smartwatch as we speak, with Tom Cook standing on stage delivering all of the relevant information.
What we know is that the Apple Watch requires an iPhone to work, will be expensive to buy, and will sell in vast numbers. Sorted.
