Tide has endured some bad press of late, with people posting videos of themselves eating Tide pods onto YouTube. So, in order to change the narrative, Tide went all-in on Super Bowl ads.

Instead of one long commercial, Tide employed the scattergun approach, fooling people into thinking the ads were for other things before revealing the truth.

So we had what looked like a glossy car ad turning out to be an ad for Tide. And a spot-on spoof of an ad for Amazon Alexa. To cite just two examples.

This video is a compilation of all of Tide’s Super Bowl LII ads, all of which starred the one and only David Harbour from Stranger Things.