Every year, British retailer John Lewis releases a Christmas ad. These are designed to tug on the heartstrings, and usually work perfectly.

This year’s John Lewis ad stars Elton John. In fact, it’s all about Elton John. So much so it would be easy to mistake it for an ad for an Elton John farewell tour.

After two minutes of Elton John traveling back through time (in his head) we get the twist… his parents bought him a piano for Christmas, which is where it all began.

I can’t say this ad puts me in the mood for Christmas as much as it puts me in the mood to listen to some Elton John songs.