The Last Exorcism Promo Video | Lionsgate Use Chatroulette For Viral Video Marekting

32 sec read

This video is brilliant, because it’s both scary yet funny at the same time.

It shows how the people responsible for marketing The Last Exorcism in the U.S. utilized Chatroulette to create a viral video hit which will zoom around the Web getting tons of viewers. And it is clearly working.

Chatroulette is a site which offers video chat between absolute strangers. It’s been hurt by too many people exposing themselves on there, but this video shows what can be done with the site.

If I’d have been a victim of this prank then I’d have absolutely pissed my pants through fear. Watching it on YouTube after the event was enough to give me a tingle down my spine.

Will it make me go and see The Last Exorcism? No, but I do at least know of the film now as a direct result. And I’d never heard of it before today.

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