“Coca-Cola, it seems, is shaking things up a bit. Today, the company announced Coca-Cola Creations, which it bills as a “global innovation platform.”
“While the platform seems a little bit nebulous at this early stage, the long and short of it is that Coca-Cola will be launching new, limited-edition Coke flavors and promoting them via real work and digital collaborations, including augmented reality.
“Alongside the announcement of the Coca-Cola Creations platform, the company also revealed the first limited edition flavor: Coca-Cola Starlight.
“Coke describes Coca-Cola Starlight in rather elaborate language, but any soda that’s intended to be reminiscent of space is one that we want to try.”
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