“At Sephora, it’s not just adults searching for the perfect beauty product. Children, some as young as 10, are now becoming regulars, inspired by social media influencers and driven by a desire to explore beauty and skincare.
“”Sephora Kids” refers to young girls exploring adult skincare and makeup, using brands like Drunk Elephant and Glow Recipe. TikTok influencers add to this trend by sharing complex skincare routines featuring products like retinol and exfoliating acids.”
Read more at Tiger
