“Critics are flaming the New York Times today for posting earlier this morning what they say is an overly empathetic 5,500-word profile of Theranos founder Elizabeth Holmes. But writer Amy Chozick is in on the con.
“In fact, her story may provide the clearest understanding yet of how Holmes so captivated investors, business partners, and the U.S. media, before the Wall Street Journal finally blew the lid on her company beginning in late 2015.
“It’s not an easy thing to pull off. First, as any reporter can tell you, writing a profile piece that does not feature some degree of puffery is not easy, and profiling someone like Holmes has to be more complicated than most.
“She hasn’t talked to the media since 2016, and she is a highly persuasive character who managed to make many powerful people bend to her will.”
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