This video shows Will.i.am, lead singer/rapper of the Black Eyed Peas, presenting the Ultrabook Project for Intel at CES 2012. Watch it if you like seeing celebrities floundering around and proving they’re only human.
Will.i.am is a terrible public speaker and he doesn’t seem to have a clue what he’s talking about. In essence, he’s clearly out of his depth and has only bee hired because of who he is.
I personally blame Dr. Dre, who forged this new link between celebrities and technology with his Beats headphones. But at least he knew what he was talking about and the partnership made sense.
Seriously, can we stop this now? Hiring a famous person, usually a musician, to be your spokesman only makes sense in a few cases. And if anything this teaming up of Will.i.am and Intel shows how and why not to do it.
