The Snuggie is a global phenomena, adored by fans and derided by the rest of the world. But with footage like this, Snuggie lovers make it so easy to poke fun.

The Snuggie choir takes marketing to a new low with its gospel-inspired jingle. It’s television so bad that you just can’t look away, or erase it from your mind.

Because that’s the real problem with advertising like this. While it’s cringeworthy and downright embarrassing for all concerned, it’s that jaunty jingle that taunts you long after the ad is done.

I apologize, but I’m pretty sure you’ll be singing “Reach out for the Snuggie” for the rest of the day!