Here we have a very unique Japanese commercial that won an award at the Cannes Film Festival. No, it doesn’t contain any wacky game show clips, but rather a very tasteful world record attempt:
The Non Blinking World Record.
I myself never been good at staring contests, but this lady has somehow mastered the art (if you can call it that) of not blinking. I was instantly impressed when the steam came over her face and she didn’t blink once, but little did I know that there would be 2 more minutes of this strange talent.
The one that really got me was the sneeze. Who knew it was humanly possible to sneeze and not blink? Someone needs to send this lady to the Olympics!
As for the ad’s effectiveness, I’d say it’s one of the most creative commercials I’ve seen since the Superbowl. Hell, I’m lactose intolerant and I want some of that chocolate!
